Digital Marketing SEO Training Course Certification Institute

Digital Marketing Quick Starts

There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognised this in their Digital Marketing Seo Training Course Certification Institute need to adapt fast.

Why is digital marketing course so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. Digital Marketing SEO Training Course Certification Institute designs this course specially to fulfill the needs of students from basic.

While older generations will no doubt lament the demise of paper-based newspapers, books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God-given right are already embracing the brave new world of digital consumption.

The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers.

Before we look at the benefits of online marketing course, let’s take a quick snapshot of some of the key forms of it at present:

• Websites and SEO content
• Blogs
• Internet banner ads
• Online video content
• Pay-per-click (PPC) advertising
• Email marketing
• Social media marketing (Facebook, Twitter, LinkedIn, etc.)
• Mobile marketing (SMS, MMS, etc.)

This is far from an exhaustive list, and new forms of digital marketing, such as augmented reality, are arriving all the time. Digital Marketing Institute has customized this course to fulfill the need of businessman and any graduate.

Course Name : Digital Marketing SEO Training

Duration : 3 Months

Digital Marketing Institute in Jaipur has designed this course to ensure that you are a complete Digital Marketer. You will be industry ready to be part of a high quality digital marketing team, or execute your own digital marketing campaigns. You will acquire requisite skillsets in Google digital marketing course, as well as gain work experience in executing effective campaigns via implementation of real-life projects.

Digital Marketing Training Course Certification Institute’s training will provide you hands-on experience in various Social Media Marketing Courses disciplines. Google Digital Marketing Certification Course will prepare you for certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, Facebook marketing and YouTube marketing.

Take Away : Digital Marketing SEO Training Course Certification Institute

Our Social Media Marketing Courses Certification Institute’s course helps to you learn about Online Marketing that includes Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Social Media Marketing & Optimization (SMM & SMO), Content Marketing, Online Reputation Management, Adwords (PPC & CPA) and many more.

Digital Marketing SEO Training Course Certification Institute

Online marketers, In-house SEO’s, web marketing agencies, consultants who are looking for ways to enhance and improve website visibility in the natural search engine listings.

Online Marketers
Marketing Executives
Web Developers
Product Managers and Brand Managers
IT Programmer
Students
Small Business Owners/Entrepreneurs
Copywriters and Content Writers
Marketing Consultants
PR Professionals

You do NOT need a technical background or be a web designer/programmer to benefit from this SEO Digital Marketing course.

In these days the scope for SEO Training in all countries are becoming very high because completion is too much in e-commerce and Internet Marketing. Each company has necessities of a team of S.E.O. professional’s persons for their online marketing, promotion, advertising, campaign. We have marvellous Digital Marketing Course near me training for you. We will train you covers all the modules according to industry requirements that will help you to get a good technical grip on SEO and also prepare you on working environment with better practice.

Pre-Requisites – Digital Marketing SEO Training Course Certification Institute

Computer Fundamentals,
Windows Operating System

Objectives : Digital Marketing SEO Training Course Certification Institute

Digital Marketing
SEO,SMO

After Digital Marketing SEO Training Course Certification Institute

Certification Exams

Contents – Digital Marketing SEO Training Course Certification Institute

Digital Marketing Overview

What is digital marketing?
importance& benefits of digital marketing
What does digital marketing consists of?
How digital marketing works?

Website Planning & Creation

Types of websites
Essentials of a website
Planning a website
Professional appearance
Difference between dynamic & static website

Search Engine Optimization (SEO)

What is SEO
Introduction to SERP?
What are search engines ?
How search engines work?

Understanding Keywords mix On page optimization.

Keywords optimization
Content optimization & planning
Understanding your audience for content planning
Content research & editorial calendarsetup
Adding social media plug-in on web pages
Internal linking
Meta tags creation
Creating webpage in HTML
Using Google webmasters tool & site verification
Sitemap creation and submission in website & webmasters
What is FTP?
How to use FTP?
Off page optimization
What is domain authority?
How to increase Domain authority?
What is page rank?
How to increase page rank?
What are back links?
Types of back links
What is link building?
Types of link building
Do’s and don’ts of link building
Link building strategies for your b business:Easy Link acquisition techniques
Top tools for SEO
Monitoring SEO process
Preparing SEO reports
How to create SEO Strategy for your business.

Content Optimization: How Search Engines and People View Web Pages:

Understanding content optimization
Optimizing for site structure
Recognizing different types of content
Optimizing textual page elements
Optimizing non-text components of a web page
Analyzing content quality
Exploring the benefits of user-generated content

Content Optimization: Technical SEO:

Interpreting the code behind web pages
Understanding how search engines index content
Working with canonical URLs and redirects
Leveraging microformats
Working with server-side factors
Using Google Webmaster Tools
Using Bing Webmaster Tools

Long-Term Content Planning:

Overview of long-term content strategizing
Planning a successful content strategy and avoiding common mistakes
Defining your audience, topics, angle, and style
Understanding different types of content
Getting ideas for content
Working with an editorial calendar
Promoting your content with social media
Measuring content performance

Link Building Basics:

Understanding the importance of links
How the search engine killed the web directory
How link analysis revolutionized web search
Exploring the anatomy of a link
Not just PageRank: Understanding what links do for your site
Explaining Google PageRank
Looking at PageRank in practice
Exploring keywords and Google bombs
The perfect link
Dealing with problem links
Analyzing links

Building Links:

Exploring the two types of links
Building internal links
Building external links
Grabbing low-hanging fruit
Fostering a “think links” mentality
Working with “local” pages and directory links
Reciprocal linking: Is it worth the trouble?
Creating press releases
Working with article syndication
Working with bloggers
Creating link bait
Examining social networking links
Getting more links
Working with linking software
Exploring Penguin: The new link approach from Google

The Link Game:

Buying links: Pros and cons
When is paying for links buying links?
Finding link services
Understanding linking jargon
Finding link-building opportunities
Questions to ask
Executing a link-building strategy

Measuring SEO Effectiveness:

Measuring SEO performance
Analyzing keywords
Analyzing links
Analyzing the impact of social media

Local Search:

Understanding local search
Understanding Google+ Local
Setting up and optimizing Google+ Local
Getting more citations
Getting more reviews for your business
Optimizing your website for local search
The future of local search

International SEO:

Understanding cultural aspects of international SEO
Optimizing technical content for international audiences
Optimizing translated and localized content
Building links for an international audience
Analyzing and measuring an international SEO campaign
Avoiding pitfalls with international SEO
Determining your next steps

PPC advertising with Google & Optimization

Introduction to adwords& PPC advertising. What is display network & why it is important? Understanding adwords structure (Campaigns, adgroups, ads, etc.) Types of campaigns- Search, display, video, dynamic search & Google merchant. Difference between search & display campaign Understanding campaigns & adgroups in more detail. Understanding bidding & payment modules- CPC, CPA, Enhanced bid, CPM Ad Rank-

Practical session 1-

Creating search ad campaign
Using keyword planner tool to find keywords
Importing keywords from keyword tool
Creating compelling ads
Creating conversion tracking to measure performance of ads
Optimizing ads & campaigns to decrease
CPC & increase ad position (Most important)

Practical Session 2-

Understanding remarketing
Setting up remarketing lists
Creating remarketing campaigns & ads

Practical session 3-

Creating video campaign
Uploading video ads
Optimizing targeting
Understanding Dynamic search ad campaigns
Understanding product listing ad with Google merchant center

Google Analytics

What is Google analytics? Why analytics is so important? Setting up your website with analytics Fundamentals of Google analytics Monitoring bounce rate. Setting up goals and funnels Setting filters and segmentation Tracking conversions Monitoring website performance. Monitoring traffic sources Monitoring visitors behavior Taking corrective actions if required.

Social Media Marketing

What is social media? Understanding the existing Social Media paradigms How social media marketing is different than other forms of Internet marketing? Marketing on social networking websites. What is viral marketing and its importance Facebook marketing.

Understanding Facebook marketing
Facebook glossary
Facebook fan page v/s profile v/s group
Practical session 1
Creating Facebook page
Uploading contacts for invitation
Adding Facebook plugins in website
Creating external tabs in Facebook page
Exercise on fan page wall posting
Facebook advertising
Types of Facebook advertising
Best practices for Facebook advertising
Practical session 2
Creating Facebook advertising campaign
Targeting in ad campaign
Payment module- CPC vs CPM vs CPA
Using power editor tool for adv.
Advance Facebook advertising using tools
Video marketing
Benefits of video marketing
Uploading videos on video marketing websites
Using YouTube for business
Developing YouTube video marketing strategy
Bringing visitors from YouTube videos to your website

Email Marketing

What is email marketing? Biggest challenge in email marketing Legitimate/ opt-in email marketing Increasing email subscription/ opt-in list Using software’s to do email marketing Creating your own email list of millions of email id’s Checking spam ratio of your email creative Best practices of email marketing Writing a good email creative or html template.

Online Advertising

What is online advertising?

Types of online advertising

Display advertising
Banner ads
Rich media ads
Pop ups and pop under ads
Contextual advertising
In-text ads
In-image ads
In-video ads

Ecommerce Marketing

What is ecommerce? Creating ecommerce website. Top ecommerce websites around the world Ecommerce scenario in India. How to do SEO of an ecommerce website Why you need a solid ecommerce marketing strategy Formulating right ecommerce marketing strategy Using affiliate marketing to promote your ecommerce business.

AdSense & Blogging

What is AdSense? How to get approved for AdSense? Cool trick to get AdSense approval by Google Using your AdSense account interface Placing ads on your blog Creating blogs with our FREE software Then we will share 1 secret method through which you will make money with AdSense.

Live Project

Join Digital Marketing SEO Training Course Certification Institute, and get the best learning along with work on Live Project.

Certifications & Affiliations

Why SAMYAK ?

• Registered LLC Company in Florida, USA
• Presence in Dubai & Many States / Cities across India.
• An ISO 9001:2015 Certified Company
• GOOGLE & HP Certification Partner
• Authorized Tally Institution of Learning from Tally Company (HO)
• Authorized Microsoft, AutoDesk, Adobe, Apple, EC-Council & Unity Testing & Certification Partner
• Pearson Testing Centre – Oracle, Cisco, Salesforce, AWS, RedHat & ALL IT Giant’s Certification Partner.
• 25+ Branches Worldwide & Growing ...
• Dedicated IT team of 250+ working on International Level Projects