Master Program In Digital Marketing
SKILLS COVERED IN THIS PROGRAM
INTRODUCTION TO DIGITAL MARKETING
- What is Digital Marketing?
- Traditional Marketing Vs Digital Marketing
- Why is Digital Marketing important?
- Component of Digital Marketing
WEBSITE STRUCTURE
- What is Domain
- What is Hosting
- Comparer
- What is a Website
- What is CMS
- Buying a Domain and Hosting
WEBSITE DEVELOPMENT WITH WORDPRESS
- WordPress Installation
- What is a theme?
- Theme Installation
- What is a plugin?
- What is a page builder?
- Install Themes
- Create Pages
- Install Plugin
- Create a Subdomain
- Install WordPress
SEARCH ENGINE OPTIMIZATION
- Introduction
- What is SEO
- Types of SEO
- Types of Keywords
- Keyword Research
- With Tools
ON PAGE SEO
- Meta Title
- Meta Description
- Meta Keywords
- Header Tags
- URL Structure
- Image ALT Tags
- Keyword Density
- Keyword
- Prominence
- Content Strength
- ON PAGE SEO
- Freshness of
- Content Plagiarism
- Commercial pages
- SEO
- Cornerstone SEO content
- SEO Content Structure
OFF PAGE SEO
- What is Off-page
- Semrush / Ahrefs
- Directory Submission
- Guest Posting
- Link Juice Various
- Off Page Submissions
- Competitor Backlinks
- Page Rank / Page Authority / Domain Authority
- Complete SEO Website Audit Internal Links / External Links
- Inbound Links / Outbound Links
- Dofollow Links / Nofollow Links
- How to use Site Operators
- Guest Blogging Link Building
- Social bookmarking roles in SEO
TECHNICAL SEO
Introduction to Technical
- SEO
- Website structure and architecture
- Domain format
- Mobile optimization
- Site speed optimization
- Crawlability and Indexability
- Structured data markup
- Canonization and Duplicate Content
- Website Security and HTTPS exercises
(GMB) LOCAL SEO
Introduction to GMB Local
- SEO
- Setting up a GMB account
- Optimizing GMB listing
- Obtaining and Responding Reviews
- Utilizing GMB Posts
- Leveraging GMB Insights
- Optimizing GMB listing
- Local Citation management
- GMB local SEO strategy development
- Advanced GMB Optimization Case
- Studies and success Ques/Ans and hands-on exercises
SOCIAL MEDIA MARKETING
- What is SMM and its Importance
- Understanding Target Audience Behavior
- Social Media Automation
- Social Media Optimization
- Instagram Ads
- Facebook marketing and Ads
- Facebook Campaign Creation
- LinkedIn Ads
- LinkedIn Paid Marketing
- Twitter Ads
- YouTube Ads
- YouTube marketing
- Budgeting for Social
marketing
SEARCH ENGINE MARKETING
- Advantages of SEM
- Types of Network
- Types of Campaigns Ad
- Rank Formula
- Basics of Bidding
- Quality Score
- Landing Page
- Keyword Match Types
- Quality Score
- Google Ads Real-time Data Analysis and
- Troubleshooting
- Real Time Scenarios
- Google Ad
- Campaign Creation
- Rank Formula
- Types of Ads
- Types of Ad
- Extensions
- Ad Copy Creation
- Auction System
- Bidding Strategies
- Google Ads Campaign
- Display/ Video Campaign
- Optimization and Building
- Wireframe Keyword Research
MORE FORMS OF DIGITAL MARKETING
- Email Marketing
- Affiliate Marketing
- Podcast Marketing
- Influencer Marketing
- E-Commerce
- Management
- Use of CHAT GPT In Digital marketing
- Mobile Marketing
(Notification, SMS, QR Code) - Build your Shopify site &
- Woo Commerce
- Customer Relationship Manager (CRM)
- Innovations on Digital Platforms
CONTENT MARKETING
- Popular Content Formats
- Content Calendar
- Copywriting
- Design Essentials
- Blogging & AdSense
- Plagiarism Checking
- Humanizing
- Content
- Content Length Checking
PPC ADS WITH GOOGLE ADWORDS & OPTIMIZATION
- Introduction to Adwords and PPC advertising
- Display network
- Type of campaign
- Understanding bidding and payment modules – CPC, CPA,
Enhanced bid, CPM Ad rank - Uploading video ads
- Optimizing targeting
- Understanding dynamic search and campaigns
- Understanding product listing ads with Google Merchant Center
GOOGLE ANALYTICS
- What is Google Analytics?
- Why analytics is important
- Setting up your website with analytics
CANVA WITH AI
- Intermediate use of CANVA
- Video creation
- Social media graphics
- Video teaser
- CANVA WITH AI
- Promotional flyers
- Email newsletter
- Website banner
- Certificate and badges
Social media stories ( instagram ,
facebook etc) - Canva with the use of AI Tools
(Sandbox)
